Friday, November 16, 2007

Collecting Information

First of all, I believe this method is good for companies such as Google or Apple. But here, I want to give an example to explain. Professor Vragov gives us an assignment which is talking about HP’s EPS price. I have searched couple of website and some news about them. To be honest, I have no idea about which I am going to buy, because I might miss some comment or news which are very important. After all, I decided use our whole class’s search result to make my decision. I analyses the trend of exchanging. In the first day, basically it was 50 & 50. Now, there is a huge difference between green tickets and red ticket. It seems 60 & 40. Someone offers 10 green tickets for 15 red tickets. In this case, I think that I am doing information aggregation.
Based on study, I feel that there is no correct answer for information aggregation. Every answer is opposite. In my opinion, I think we can use some information to estimate the future sales or profits. However, it is not always correct. People now make the prediction but use the information gained months ago or years ago. There are considerable errors. Also, in this brutal business battlefield, lots of fake information makes you get in a trap. People do not have any tool to judge the reliability of information. For example, the information I got from our student Blackboard could be fake. Perhaps the student wants to people get in the green and he gets the red. Then he can obtain the largest benefits.
For building a system for collecting information, first of all, the system must have a search engine. System can automatically search the relevant information about key words. This system also needs a filter. Filter is very important, because there are too much fake or unvalued information on the Internet or the real word. The system can analyzes information well and truly. It will save lots of money and time for the collectors.
For building this system, we still need a very strong hardware system such as a huge storage device and huge memory system and processor, besides the hardware, software is more important. We need a stable system to running for 24 hours because we have different time zone. I recommend Linux system as the operation system. Last, we need the collecting information system which we designed in last paragraph.

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